All undergraduates at Florida State University must demonstrate basic computer skills competency prior to graduation. As necessary computer competency skills vary from discipline to discipline, each major determines the courses needed to satisfy this requirement. Undergraduate majors in marketing satisfy this requirement by earning a grade of "C–" or higher in CGS 2100.

The State of Florida has identified common program prerequisites for this University degree program. Specific prerequisites are required for admission into the upper-division program and must be completed by the student at either a community college or a state university prior to being admitted to this program. Students may be admitted into the University without completing the prerequisites, but may not be admitted into the program.

At the time this document was published, some common program prerequisites were undergoing revision. Please visit http://facts23.facts.org/navigation/detail_ext/cpp_intro.do?pageId=060304 for a current list of state-approved prerequisites.

The following lists the common program prerequisites or their substitutions necessary for admission into this upper-division degree program:

1. ACG X021 or ACG X022, or ACG X001 and ACG X011
2. ACG X071 or ACG X301
3. CGS X100 (or demonstrated competency) or CGS X100C or CGS X530 or CGS X570 or CGS X060 or CGS X531 or CGS X000 or ISM X000
4. ECO X013
5. ECO X023
6. MAC X233 or MAC X230
7. STA X023 or STA X122 or QMB X100

All students must complete:

1. the University-wide baccalaureate degree requirements summarized in the "Undergraduate Degree Requirements" chapter of this General Bulletin
2. the State of Florida common prerequisites for marketing majors
3. the general business core requirements for marketing majors
4. the general business breadth requirements for marketing majors; and
5. the major area requirements for marketing majors.

Note: To be eligible to pursue a major in marketing, students must meet the admission requirements of the College of Business. These admission requirements are described in the "College of Business" chapter of this General Bulletin.

General Business Core Requirements

All marketing majors must complete the following five courses. A grade of "C–" or better must be earned in each course.

BUL 3310 The Legal and Ethical Environment of Business (3).

FIN 3403 Financial Management of the Firm (3).

GEB 3213 Business Communications (3).

MAN 3240 Organizational Behavior (3).

MAR 3023 Basic Marketing Concepts (3).

General Business Breadth Requirements

All marketing majors must complete three courses as follows. Each course selected must be completed with a grade of "C–" or better. No course may be used to satisfy part of the general business breadth requirements and part of the major area requirements.

ISM 3003 Foundations of Management Information Systems (3).

QMB 3200 Quantitative Methods for Business Decisions (3).

Plus one elective from the following list of courses:

FIN 3244 Financial Markets, Institutions, and International Finance Systems (3).

HFT 3240 Managing Service Organizations (3).

MAN 3600 Multinational Business Operations (3).

MAN 4720 Strategic Management and Business Policy (3).

MAR 3400 Professional Selling (3).

REE 3043 Real Estate (3).

RMI 3011 Risk Management/Insurance (3).

Major Area Requirements

All marketing majors must complete six courses as listed below. A grade of "C–" or better must be earned in each course used to satisfy the marketing major area requirements. No course may be used to satisfy part of the major area requirements and part of the general business breadth requirements.

MAR 3503 Consumer Behavior (3).

MAN 3504 Service Operations Management (3).

MAR 4613 Marketing Research (3).

QMB 4700 Operations Research for Managerial Decisions (3).

Plus two electives from the following list of courses (Electives may be chosen to complete one of the two concentrations described below. A concentration is not required):

MAN 3600 Multinational Business Operations (3).

MAR 3231 Retailing Management (3).

MAR 3323 Promotional Management (3).

MAR 3400 Professional Selling (3).

MAR 3461 Principles of Purchasing (3).

MAR 3711 Sports, Recreation, and Entertainment Marketing (3).

MAR 4156 Multinational Marketing (3).

MAR 4203 Logistics and Supply Chain Management (3).

MAR 4403 Sales Management (3).

MAR 4415 Advanced Sales Techniques (3).

MAR 4462 Seminar in Purchasing/Materials Management (3).

MAR 4614 Advanced Marketing Research (3).

MAR 4717 Strategic Sports Marketing (3).

MAR 4721 Electronic Marketing (3).

MAR 4841 Services Marketing (3).

MAR 4939r Marketing Seminar (3).

MAR 4941 Internship in Marketing (3).

Students may select their marketing electives to complete one of the following concentrations:

Service Operations. Take MAR 4841plus one other marketing elective from the list above.

Professional Selling. Take MAR 3400 as a business breadth elective, MAR 4403, and MAR 4415.

HFT—Hospitality Management

GEB—General Business

MAN—Management

MAR—Marketing

QMB—Quantitative Methods in Business

MAN 3504. Service Operations Management (3). Prerequisites: CGS 2100 and QMB 3200. Methodology and theory of the design and management of productive systems, especially in the services industry. Includes quantitative techniques and procedures for process analysis.

MAR 3023. Basic Marketing Concepts (3). Prerequisites: ECO 2023 and one behavioral science course. A required prerequisite for all marketing courses. Gives the student an understanding of the decision areas and the ability to utilize marketing concepts to make business decisions.

MAR 3231. Retailing Management (3). Prerequisite: MAR 3023. Intensive training in the rudiments of retail operations.

MAR 3323. Promotional Management (3). Prerequisite: MAR 3023. Focuses on issues related to management of promotional tools including advertising, personal selling, sales promotion, public relations, and publicity.

MAR 3400. Professional Selling (3). Prerequisite: MAR 3023. This course addresses the application of behavioral and persuasive communication theories, as well as the techniques necessary to develop effective personal selling skills within organizations.

MAR 3461. Principles of Purchasing (3). Prerequisite: MAR 3023. Introduction to the concepts, principles, and techniques of purchasing physical resources for all types of organizations.

MAR 3503. Consumer Behavior (3). Prerequisite: MAR 3023. Acquaints the student with the fundamental theories from the behavioral sciences as applied to the consumer decision making process.

MAR 3711. Sports, Recreation and Entertainment Marketing (3). Prerequisite: MAR 3023. This course provides students a framework for understanding how marketing strategies and tactics can be successfully applied within sports, and within recreational and entertainment organizations.

MAR 4156. Multinational Marketing (3). Prerequisites: MAR 3023 and MAN 3600. Introduces the student to marketing management decision making in international environments through the use of cases and/or business games.

MAR 4203. Logistics and Supply Chain Management (3). Prerequisites: MAR 3023 and QMB 4700. This course introduces the student to the management of logistics activities involved in the flow of goods, information, and funds throughout the supply chain.

MAR 4403. Sales Management (3). Prerequisites: MAR 3023 and MAR 3400. Exposes the student to concepts, activities, and analysis pertaining to sales and the management of the sales force.

MAR 4415. Advanced Sales Techniques (3). Prerequisites: MAR 3023 and MAR 3400. This course builds upon and enhances student skills and knowledge developed in the basic professional selling course. Focus is on using a strategic and consultative sales model to develop, manage, and deliver realistic sales presentations.

MAR 4462. Seminar in Purchasing/Materials Management (3). Prerequisite: MAR 3461. Advanced concepts in purchasing and materials management. Emphasis is on recent research and current practice to achieve strategic sourcing objectives.

MAR 4613. Marketing Research (3). Prerequisites: MAR 3023 and QMB 3200. Examines marketing research as an information-providing activity for the purpose of management decision making.

MAR 4614. Advanced Marketing Research (3). Prerequisite: MAR 4613. Provides experience in designing and conducting actual marketing research studies.

MAR 4717. Strategic Sports Marketing (3). Prerequisites: MAR 3023 and MAR 3711. This course enables students to conduct strategic analyses relating to the marketing of sports. Topics include a wide range of issues within the realm of professional sports, in an interactive seminar and a workshop-like environment.

MAR 4721. Electronic Marketing (3). Prerequisite: MAR 3023. This course examines Internet communication, direct sales through electronic commerce, as well as Internet-based promotional communications.

MAR 4841. Services Marketing (3). Prerequisite: MAR 3023. This course examines marketing in the service industries with particular emphasis on unique aspects of services marketing, the service-marketing mix, and the implementation of service strategies.

MAR 4860. Customer Relationship Management (3). Prerequisite: MAR 3023. This course introduces students to the basic theories and terminology of customer relationship management. Special emphasis is placed on customer retention and technological tools for enhancing customer relationships.

MAR 4905r. Directed Individual Study (1–3). May be repeated to a maximum of twelve (12) semester hours.

MAR 4939r. Marketing Seminar (3). Prerequisite: MAR 3023. Various topics taught by different instructors each semester. May be repeated to a maximum of six (6) semester hours.

MAR 4941. Internship in Marketing (3). (S/U grade only.) Prerequisite: MAR 3023. Consent of internship director and faculty advisor required. Provides student with on-the-job experience in major area.

MAR 4970r. Honors Thesis (3). Prerequisites: MAR 3023 and admission to the honors-in-the-major program. May be repeated to a maximum of six (6) semester hours. Six (6) semester hours of thesis are required to complete honors in the major.

QMB 4700. Operations Research for Managerial Decisions (3). Prerequisite: MAN 3504. Quantitative analysis for management decisions involving such topics as linear programming, inventory control, queuing, and project management.

HFT 6467 Hospitality Finance (3).

HFT 6739 Seminar in Hospitality and Tourism (3).

HFT 6747 Hospitality and Tourism Services Marketing and Research (3).

HFT 6916 Hospitality and Tourism Research (3).

HFT 6938 Special Topics in Hospitality and Tourism Theory (3).

HFT 6966 Supervised Research (3).

HFT 6980 Dissertation (1-12). (S/U grade only.)

HFT 8965 Hospitality and Tourism Management Doctoral Preliminary Examination (0). (P/F grade only.)

HFT 8981 Hospitality and Tourism Management Dissertation Defense Examination (0). (P/F grade only.)

HFT 8981 Hospitality Finance (3).

GEB 6904r. Readings for Examination (1–12). (S/U grade only.)

MAN 5501. Operations Management (3).

MAN 5601. Multinational Business Operations (3).

MAN 6930. Doctoral Seminar in Productive Systems Management: Planning and Control (3).

MAN 6931. Doctoral Seminar in Productive Systems Management: Strategy and Design (3).

MAR 5125. Marketing Strategy in the Global Environment (4).

MAR 5409. Business-to-Business Sales and Marketing (3).

MAR 5465. Purchasing and Supply Chain Management (3).

MAR 5466. Supply Chain II: Seminar in Customer Relations (4).

MAR 5505. Consumer Behavior (3).

MAR 5726. Electronic Business in Supply Chain Marketing (3).

MAR 5816. Marketing Strategy (3).

MAR 5907r. Directed Individual Study (1–3). (S/U grade only.)

MAR 5908r. Special Studies in Management (1–3).

MAR 5917r. Supervised Research (1–3). (S/U grade only.)

MAR 5935r. Special Topics in Marketing (1–3).

MAR 5940r. Supervised Teaching (1–3). (S/U grade only.)

MAR 5971r. Thesis (3–6). (S/U grade only.)

MAR 6575. Seminar in Marketing: Selected Topics in Consumer Behavior (3).

MAR 6636. Quantitative Methods I: Measurement, Scaling, and Choice (3).

MAR 6658. Quantitative Methods II: Psychometric and Econometric Approaches to Marketing (3).

MAR 6665.  Seminar in Marketing Models (3).

MAR 6817. Seminar in Marketing Management (3).

MAR 6828. Seminar in Marketing: Elements and Integration of Marketing Strategy (3).

MAR 6918r. Supervised Research (1–3). (S/U grade only.)

MAR 6919r. Supervised Teaching (1–3). (S/U grade only.)

MAR 6979. Seminar in Marketing: Research Methodology (3).

QMB 5755. Studies in Operations Research (3).

QMB 5906r. Directed Individual Study (1–3). (S/U grade only.)

QMB 5907r. Special Studies in Management (1–3).

QMB 5935r. Special Topics in Quantitative Methods (1–3).

For listings relating to graduate course work for thesis, dissertation, and master's and doctoral examinations and defense, consult the Graduate Bulletin.